LEOAL is a London-based womenswear label founded by Haotian Zhang and Becky Feng. After training at Kiko Kostadinov and SHUSHU/TONG, the duo launched the brand in 2024 following their graduation from Central Saint Martins. Rooted in kitsch, LEOAL embraces garish sentimentality and the indulgence of excess. The brand frames femininity as an unapologetically playful expression of identity. Their pieces are defined by ornamental gestures that feel charmingly unnecessary.